Category: Google GA4
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Google’s Shift to ‘Key Events’: What It Means for Your Law Firm’s Metrics
If you’re currently using Google Analytics (GA4) to monitor your firm’s website traffic and evaluate your online marketing efforts, it’s important to be aware of a recent update to one of Google’s key metrics on the platform. Google GA4 Metrics Update: What changed? Google is gradually introducing a new term called: “key events” on GA4.…
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Google Analytics 4 (GA4): What You Need to Know
It’s Google’s world, and we’re just living it. You may have been told by a member of your marketing team that Google is retiring their current website analytics platform, Universal Analytics, in favour of their newest property Google Analytics 4 (GA4). But what does that mean for you and your firm, and why is it…