Category: Google GA4

If you’re currently using Google Analytics (GA4) to monitor your firm’s website traffic and evaluate your online marketing efforts, it’s important to be aware of a recent update to one of Google’s key metrics on the platform. Google GA4 Metrics Update: What changed?  Google is gradually introducing a new term called: “key events” on GA4.…

It’s Google’s world, and we’re just living it. You may have been told by a member of your marketing team that Google is retiring their current website analytics platform, Universal Analytics, in favour of their newest property Google Analytics 4 (GA4). But what does that mean for you and your firm, and why is it…